Share '"Beyond Buzz" ... Time to Rethink Marketing?'

"What was the book about, Daddy?" I put down Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, looked at my young son's big, expectant brown eyes, and realized I needed to think quick. "Well," I said, "you want to run a lemonade stand, right?" He nodded. "To sell lots of lemonade, you have to talk to people first. Ask them questions about how sweet they like lemonade, or how sour, or w…