Connect. Share. Grow.
Profile Information
- About Me:
- Author of "Beyond Buzz: Next Generation of Word of Mouth Marketing," and consultant on how to help people and businesses connect faster through new communications and marketing approaches. Have always believed that communications can change the world. With Web 2.0 technologies am more passionate than ever.
- Website:
- http://www.foghound.com
Lois Kelly's Blog
The command-and-control problem
I talked with a group of sr. business executives yesterday -- COOs, CIOs, some marketing execs. All are interested in how community can help them engage with customers. All are stuck on one big obstacle: how to let go of the pervasive command-and-control mind set.
It was amazing to hear just how big an issue" control" is for people, especially legal and PR. The legal people throw up a bazillion reasons why blogs are bad. the PR people are trying to hold on to controlling the message. Ev… Continue
It was amazing to hear just how big an issue" control" is for people, especially legal and PR. The legal people throw up a bazillion reasons why blogs are bad. the PR people are trying to hold on to controlling the message. Ev… Continue
Posted on April 26, 2007 at 9:31pm — 1 Comment
Research on community particiaption coming...
Should have some new behavioral research on what triggers people to participate in communities next week, and will share here.
Posted on March 16, 2007 at 2:09pm — 2 Comments
About
Badge
© 2009 Created by Lou Ordorica on Ning. Create Your Own Social Network
Comment Wall
You need to be a member of Ejidos to add comments!
Join this social network