I'm in the lovely city of San Francisco for O'Relly's Web 2.0 Expo, and I'll be capturing highlights. First impressions:

• 10,000 attendees!


• getting a badge this morning was a mobfest


• Stowe Boyd knows his stuff

Notable points from Stowe's talk, "Building Social Apps":

• "It was blogging what done this to me."


• Social tools are software intended to shape culture


• "The Web is a new third space, and humanity's only real hope."

… Continue

"What was the book about, Daddy?" I put down Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, looked at my young son's big, expectant brown eyes, and realized I needed to think quick. "Well," I said, "you want to run a lemonade stand, right?" He nodded. "To sell lots of lemonade, you have to talk to people first… Continue

I've met with Web publishers who are new to content syndication and worry about what RSS will do to their website traffic. Old habits are hard to break. Corporate web teams rely heavily on Web metrics and analysis to measure success and perhaps more importantly, convince sponsors and stakeholders that their investments are paying off.

I, for one, have seen enough conversion funnel charts to la… Continue

My boss forwarded me this question today:

We're in the process of launching a forum and blog area on our web site.
I'm curious if anyone else has experience with this, either presently or
in a former life, and if so:


Is your forum/blog moderated?
If moderated, is it edited before the content appears live?
Do you have any particular strategy for encouraging participation?


To be effective, forums n… Continue