March 2007 Blog Posts (3)

I've met with Web publishers who are new to content syndication and worry about what RSS will do to their website traffic. Old habits are hard to break. Corporate web teams rely heavily on Web metrics and analysis to measure success and perhaps more importantly, convince sponsors and stakeholders that their investments are paying off.

I, for one, have seen enough conversion funnel charts to la… Continue

Should have some new behavioral research on what triggers people to participate in communities next week, and will share here.
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My boss forwarded me this question today:

We're in the process of launching a forum and blog area on our web site. I'm curious if anyone else has experience with this, either presently or in a former life, and if so:

Is your forum/blog moderated? If moderated, is it edited before the content appears live? Do you have any particular strategy for encouraging participation?

To be effective, forums n… Continue