April 2007 Blog Posts (5)

I talked with a group of sr. business executives yesterday -- COOs, CIOs, some marketing execs. All are interested in how community can help them engage with customers. All are stuck on one big obstacle: how to let go of the pervasive command-and-control mind set.

It was amazing to hear just how big an issue" control" is for people, especially legal and PR. The legal people throw up a bazillion reasons why blogs are bad. the PR people are trying to hold on to controlling the message. Ev… Continue

"What's that?" you ask.

"Why it's a resophonic guitar." says I. "Nifty, eh?"

"Why did you screw that hubcap to the top of it?"

And that pretty much sums up the beginning of the conversation. I started playing - or at least trying to play - about 5 years ago… Continue

I'm in the lovely city of San Francisco for O'Relly's Web 2.0 Expo, and I'll be capturing highlights. First impressions:

• 10,000 attendees!
• getting a badge this morning was a mobfest
• Stowe Boyd knows his stuff

Notable points from Stowe's talk, "Building Social Apps":

• "It was blogging what done this to me."
• Social tools are software intended to shape culture
• "The Web is a new third space, and humanity's only real hope."

… Continue

"What was the book about, Daddy?" I put down Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, looked at my young son's big, expectant brown eyes, and realized I needed to think quick. "Well," I said, "you want to run a lemonade stand, right?" He nodded. "To sell lots of lemonade, you have to talk to people first… Continue

There is a proliferation of social bookmarking sites out there. When you publish a blog entry, you want a way to easily tag and share your entry with the world. Check out: http://sharethislink.org/

My del.icio.us bookmarks can be found here: http://del.icio.us/shudson310

Interestingly enough, I find it more useful to create a tag cloud on my blog as a categorization mechanism. I've been tagging… Continue