Lois Kelly's Blog (2)

I talked with a group of sr. business executives yesterday -- COOs, CIOs, some marketing execs. All are interested in how community can help them engage with customers. All are stuck on one big obstacle: how to let go of the pervasive command-and-control mind set.

It was amazing to hear just how big an issue" control" is for people, especially legal and PR. The legal people throw up a bazillion reasons why blogs are bad. the PR people are trying to hold on to controlling the message. Ev… Continue

Should have some new behavioral research on what triggers people to participate in communities next week, and will share here.
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