Live Blogging at Web 2.0 Expo

[Lou Ordorica]

I'm in the lovely city of San Francisco for O'Relly's Web 2.0 Expo, and I'll be capturing highlights. First impressions:

• 10,000 attendees!
• getting a badge this morning was a mobfest
• Stowe Boyd knows his stuff

Notable points from Stowe's talk, "Building Social Apps":

• "It was blogging what done this to me."
• Social tools are software intended to shape culture
• "The Web is a new third space, and humanity's only real hope."
• Social = me first (argue all you want)
• "The buddy list is the center of the universe."
• Social apps: the world IM has made
• "I am made greater by the sum of my connections"
• Me, Mine, Market - structural way of thinking about social apps
• User story: I need ... Who is like me, and knows where to get it, Where Can I Buy?
• "Any game can be gamed."

On a break now ..
More points:

• Swarm intelligence = wisdom of the crowds
• swarmth = wisdom of crowds applied to identity and reputation
• You can't get it unless you're using it (impossible to learn karate by reading a book -- take a class)
• Tags are inherently social -- shared ways of thinking and speaking.
• Keywords are pre-determined things in the system we know about, used for search and navigation
• UGC is an annoying term used by conventional media -- 'Monetize all those eyeballs with user generated content.
• Discovery of self is the fundamental act of social applications. The thing people are looking for is a red herring. Things discovered in places through people lead to self-discovery
• You can't figure out who you are without people. The results are ad-hocs assemblages of people with similar interests - groups.